Should Tech Pubs care about personalized & targeted distribution?

Despite the issues surrounding document distribution at many airlines, pilots and flight attendants are still getting the data they need to do their jobs and complete aviation read and sign on documents for compliance.

It might make you wonder whether personalized and targeted distribution is really necessary, and if Technical Publication Departments should even care about it. Check out the fun flowchart below to answer this question for yourself once and for all.

(Click to enlarge)